Nissan’s new GT-R with Bolt Performance

Nissan motivating for Gold With New 'Bolt'-on Performance GT-R

Nissan GT-R with inspiration from the world’s fastest man Usain Bolt

 Nissan has announced a deepened connection with Olympic Gold Medalist Usain Bolt and will be offering a special “Bolt” version GT-R.

Following his humanity records and medal-horde at the London Olympaid, Bolt today signed a extraordinary deal with Nissan Motor Co,Ltd, to broaden his role as brand ambassador for the 196-mph GT-R and to become amateur 'Director of Excitement' for the company's determined global marketing drive. 

Moreover the appreciation of Bolt’s contribution to sports and his automotive keenness, Nissan’s Chief Operating Officer unveiled a exclusive gold-painted GT-R, which will be auctioned to promote the Usain Bolt Foundation.

Bolt, appearing at Nissan’s world headquarters, said: “Racing is my stimulation, and I want to help Nissan become an even more exhilarating brand for everyone.”

The Chief Operating Officer - Toshiyuki Shiga, welcomed Bolt’s approval and deepening ties with Nissan – where he became a brand spokesperson on the eve of the London Games. “Nissan shares the courage of enthusiasm that fascinated worldwide audiences at the Olympics. No-one is better qualified than Usain Bolt to help us translate that spirit into great experiences,” said Shiga.

Earning from the online auction, details which will be announced later in October, will help the foundation’s work creating educational and edifying opportunities for children and young people in the Olympic Champion’s home country of Jamaica.

The one-off GT-R, to be auctioned on the eBay online auction platform, will be stamped with Bolt’s signature and modified interior equipment finished in real gold.

As part of Bolt’s joint venture with Nissan, the sprinter today test-drove various GT-R models at the car company’s proving ground near Oppama, Japan, where his response times, acceleration and other handling capabilities will be used in developing a special “Bolt GT-R” for his personal use.

 Additionally, Bolt will start work with Nissan product specialists on a limited-edition version which can be ordered in markets where GT-R is available. Details of this project will be announced at a later stage.

• Auction begins November 22
• Nissan to produce only one 'Bolt Gold' GT-R specifically for this online charity auction
• 100% of the charity auction's proceeds to go to the Úsain Bolt Foundation